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Susan Daffron - EzineArticles.com Expert Author
Susan Daffron is the President of Logical Expressions, Inc., a company that produces books, software and online publications. Susan has published four books - Web Business Success: The Entrepreneur's Guide to Web Sites that Work, Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People, and Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy and Happy Tabby: Develop a Great Relationship with your Adopted Cat or Kitten. The company also offers ... [More]
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Susan Daffron Email Alerts
- Understanding the Relationship Between Domain Names and Hosting
[Internet-and-Businesses-Online:Domain-Names] Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. Selecting a domain name can be a bit overwhelming since domain registrars often offer far more services than just domain names. Many offer "hosting" as well, so it helps to understand the relationship between domain names and hosting. Domain names and hosting are two completely separate products, but in the effort to sell the products together, domain registrars often just confuse people.
- How to Write Compelling Web Site Content That Gets Read
[Internet-and-Businesses-Online:Web-Design] Figuring out what to say on your Web site can be a challenge sometimes, since for many business owners talking about themselves is difficult. The key is to keep your customer and the search engines in mind when you write your Web site content.
- The First Step to a Great Web Site - Research
[Internet-and-Businesses-Online:Web-Design] Once you decide your business needs a Web site, you should do a little research to determine your own preferences. Online research is a good idea whether you create a Web site yourself or hire a developer because design is subjective. Realistically, you will probably end up looking at your Web site a lot, so it's best to try and figure out what you like and don't like.
- Don't Leave Your Web Site Visitors Wondering Who You Are
[Internet-and-Businesses-Online:Web-Design] When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us." It never ceases to amaze me how many Web sites omit this basic information. When you fail to include contact information on your Web site, not only are you leaving prospective customers in the dark, you're also probably missing out on a tremendous number of public relations and marketing opportunities.
- Before You Call a Web Developer, Ask Yourself One Question
[Internet-and-Businesses-Online:Web-Design] Not every business needs a Web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why.
- How To Create a Freelance Writer Web Site that Gets Read
[Internet-and-Businesses-Online:Web-Design] To get writing work, you have to let people know you exist. Today, every working writer absolutely must have a Web site. It makes your work visible and accessible to a large audience 24/7, even while you're asleep!
- Get Them Talking - Become the Freelance Writer Editors Love
[Writing-and-Speaking:Writing] Smart writers develop good relationships with editors. They behave professionally, and never burn bridges. Editors talk to each other and good news travels fast. The end result can be money in your pocket.
- How To Bounce Back From An Ezine Disaster
[Internet-and-Businesses-Online:Ezine-Publishing] Even experienced publishers can make mistakes because of technology or human error. When the mouse is quicker than the brain or you pull a really bonehead maneuver, these five simple tips can help make amends to your ezine readership.
- Freelance Writers - To Make More Money, Keep Your Clients Happy
[Writing-and-Speaking:Writing] As a freelance writer, your job is to create a product that your customers absolutely love. Once you're in business, you probably want to stay in business, so you can continue paying the bills, eating, and so forth. So here's a little secret to freelance writing success: it is easier, less time consuming, and less expensive to sell an existing customer than it is to dredge up a new one
- Don't Alienate Your Audience - How Web Site Design Can Affect Your Profitability
[Internet-and-Businesses-Online:Web-Design] Although it's tempting to add every whiz-bang feature into a Web site, if you do, you are undoubtedly sacrificing profitability for "techno-appeal" that a lot of visitors won't appreciate and may even actively detest.
- Dog Owners - Do You Know About Kennel Cough?
[Pets:Dogs] If you are planning to take your dog to a boarding kennel while you're on vacation, you may have heard the term "kennel cough" because it's one of the standard vaccinations that most boarding kennels require. Before you take your dog to a kennel, you'll undoubtedly have to take him to the vet first.
- Become a Specialist - Why Writers Must Niche Themselves
[Writing-and-Speaking:Writing] Just because you can do any type of writing doesn't mean you should. Position yourself as an expert and focus on winning those lucrative assignments you can write absolutely brilliantly.
- Freelance Writers - Don't Waste Your Time with Query Letters
[Writing-and-Speaking:Writing] Virtually everything ever written about freelance writing and getting published says that you need to write query letters. Yet in the Internet Age, the truth of the matter is that query letters are almost always a huge waste of time. So what can you do instead?
- Attention Struggling Freelance Writers - To Get Published, Do Your Homework
[Writing-and-Speaking:Publishing] Before you write anything, put yourself in the publisher's shoes and do a little research. Armed with this information, you can give publishers what they want. And in turn, they'll give you what you want: a byline!
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