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Dr. Lynella Grant - EzineArticles.com Expert Author
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Dr. Lynella Grant Email Alerts
- Arm Yourself Before Your Yellow Page Sales Rep Arrives and You'll Save Money
[Business:Advertising] The time to think about your next-year's ad is not while the rep is in your face. You can be sure that your sales rep will be prepared. With the expectation that he or she can persuade you to spend as much or more as before. Don't make it easy for them or leave it to the last minute.
- Rely on Internet Local Search to Bolster Your Yellow Page Directory Category
[Business:Advertising] We've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms.
- Your Business Needs Its Own Memorable Slogan to Make Ads, Website, and Yellow Pages Stand Out
[Business:Branding] Your slogan can be as important as your logo, since it delivers your most important message. It should send a reassuring signal that attracts precisely those customers you can best serve.
- Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them
[Internet-and-Businesses-Online:Internet-Marketing] Assess each obstacle or choice point you've got built into the buying and paying process. These are the exact places where you're losing customers-and sales.
- Service Buyers and Product Buyers Don't Seek the Same Yellow Page Information
[Business:Advertising] For your Yellow Page ad to be effective, it needs to anticipate and answer the questions that customers have in mind. That's what made them pick up the directory in the first place. What those questions would be differs for each directory category - a restaurant or tire store don't have much overlap.
- Use Your Yellow Page Savings to Finance Your Internet Local Search Visibility
[Internet-and-Businesses-Online:Internet-Marketing] Your Yellow Page directory ad gets you into the search engine data bases, but won't make you stand out there. And just being listed isn't sufficient.
- Consider These Pressing Facts Before You Renew Your Yellow Page Ad
[Business:Advertising] Although people used to rely on the Yellow Pages before buying, that's no longer true. Instead, they're going online, to conduct searches for local vendors.
- Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility
[Writing-and-Speaking:Writing-Articles] When it comes to Local Search, you don't have to outrun all the other enterprises that do what you do. You only have to outrun the ones in your local market. Those likely to show up in the same Local Search results you do.
- Local Search Makes Your Business a Big Fish in Your Local Community
[Internet-and-Businesses-Online:Internet-Marketing] The public wants to find information about products or services with the ease and speed they've come to expect from search engines. However, when people are ready to spend their money, they prefer to spend it close to home.
- Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
[Internet-and-Businesses-Online:Internet-Marketing] These days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions.
- Getting Your Business Listed for Local Search is Just the First Step
[Internet-and-Businesses-Online:Internet-Marketing] Too many small and mid-sized businesses are Missing the Boat when it comes to Local Search. Their widespread mistake comes from assuming that the Internet is not crucial for their brick and mortar operations.
- Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
[Internet-and-Businesses-Online:Internet-Marketing] Article writing seems to be filed in the same part of the brain as high school term papers or things you’d rather avoid. So there’s a major disconnect with article marketing. "I know I should, but..."
- If You Lost 70 Percent of Your New Customers, Would You Notice?
[Internet-and-Businesses-Online] Computer-savvy buyers know the easiest way to find the information they want to know before making a purchase is through search engines. But many small or local businesses aren't even listed.
- One Well-Placed Article Nets 616 Mentions in Google
[Writing-and-Speaking:Writing-Articles] One never knows when sending out an article, which ones will get the most play. So write each one like your reputation depends on it (because it does). Think past any single article, to the impact that niche-specific articles can have on your professional standing.
- Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style
[Writing-and-Speaking:Writing-Articles] Whether you’re selling a service, speaking or training, nothing persuades like offering a sample of what you provide. Writing articles that highlight your style and expertise does that for you.
- Yellow Page Advertisers Need to Show Up Where the Buyers Are Looking for Answers
[Internet-and-Businesses-Online] Get your Yellow Page directory exposure to mesh with your Internet visibility. Especially now when so many buyers make their buying decisions online...
- The Right Way to Use Other People's Articles on Your Website
[Internet-and-Businesses-Online:Internet-Marketing] Take the trouble to carefully select articles that provide extra value for website. Then by adding your own voice and unique comments you please both the human readers and search engines.
- Local Search on Cell Phones Will Derail Yellow Page Directory Usage
[Communications:Mobile-Cell-Phone] Google Local Mobile Search lets callers find everything from restaurants to retail outlets using their mobile phone. People on the go (and who isn't, anymore?) will have less reason than ever to look in the printed Yellow Page directory.
- Speakers and Trainers - The Internet is Your Biggest Megaphone
[Writing-and-Speaking:Writing-Articles] The biggest auditorium couldn’t contain all the people exposed to a single article widely posted online.
- If Real People Ran the Bank - I (a spoof for the heart)
[Arts-and-Entertainment:Humor] A whimsical bank that just started on the Internet eliminates debt and loans. Won’t touch ’um. No way, for nobody. That’s because it rates a person’s emotional health higher than their financial wealth.
- 5 Things More Important to Internet Buyers than WHAT You're Selling II
[Internet-and-Businesses-Online:Internet-Marketing] Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contribute...
- Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
[Business:Sales-Training] If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business in...
- 20 Ways Posting Unique Articles Online will Bring You Fame and Fortune
[Writing-and-Speaking:Writing-Articles] Success with article marketing depends on how consistently your personality shows through.
- Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
[Business:Sales] Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet? Don't sell, diagnose. And what are you as a doctor look...
- Five Things More Important to Buyers than WHAT You're Selling - I
[Business:Sales] Article I of a two-part series. For Article II http://www.giantpotatoes.com/article202.htm No matter what customers say they want, what they're really looking for is "something special." They can't ...
- Why You Need an Article-Marketing Strategy before Posting a Single Article Online I
[Writing-and-Speaking:Writing-Articles] It's one thing to spin out an article or two. It's quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together-online and off.
- Why You Need an Article-Marketing Strategy before Posting a Single Article Online II
[Writing-and-Speaking:Writing-Articles] Spelling out an article promotion strategy makes your
Internet and traditional promotions work smoothly together.
And it assures that the needs of both search spiders and
readers will be satisfied.
- How I Manage My List of Where I Post Articles Online
[Writing-and-Speaking:Writing-Articles] The quality of your submission list determines how many
people get to read your message. Unless places you submit to
are in synch with your message, products and services, most
of your efforts are wasted
- Jump From Unknown to Widely Quoted in One Week
[Writing-and-Speaking:Writing-Articles] You must have something worth saying that connects with readers in a fresh, engaging way. People are starved for that.
- Yellow Page Advertisers - Your Calls Are Going to Decrease - Here's the Remedy
[Internet-and-Businesses-Online] Traditional Yellow Pages are in trouble. Fewer people use them every year. Switch some of your Yellow Page dollars into promotional methods that connect with buyers who won't look for you there. Here's what to do.
- What Posting Articles Online Did For My Google Page Rank In 90 Days
[Writing-and-Speaking:Writing-Articles] Pay attention to the Page Rank of sites where you submit your articles. Higher Page Rank sites or newsletters have the ability to raise you site's Page Rank as well.
- Ten Reasons Why Most Yellow Page Ads Fail - And Yours Does Not Have to
[Business:Advertising] The ideal Yellow Page ad provides the answers readers want to find. A great ad provides the connection between what buyers expect to learn before buying and what your particular business offers.
- How to Critique Your Own Yellow Page Ad
[Business:Advertising] Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.
- Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Businesss
[Internet-and-Businesses-Online] Buyers want both online and local information about where to Buy. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area.
- Do Not Consider Running the Same Yellow Page Ad Until You Read This
[Business:Advertising] Businesses have a love-hate relationship with the Yellow Page directory. On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed.
- 50 Percent of Yellow Page Directory Users Are Looking for Just One Thing
[Business:Advertising] Directory users seek information about location first. They scan for solutions that leap out from the other ads, and will simplify their buying choice. Internet buyers care about location, too. So they use "local search."
- Combine Your Yellow Page Ad and Web Site for Maximum Profits
[Internet-and-Businesses-Online] An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Your Yellow Page ad and Web site can work together so they magnify your visibility to buyers and build on each format's strengths.
- Attention-Grabbing Fixes That Make Your Yellow Page Ad Leap Off the Page
[Business:Advertising] A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. It's not easy for one to stand out with a clear, distinctive voice. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear.
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