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Dina Giolitto - EzineArticles.com Expert Author
Dina Giolitto provides exceptional copywriting direction, creation, support and implementation for a host of corporate and small business clients throughout the country.
Visit the home for Dina's online copywriting and marketing services, Wordfeeder.com.
Do you aspire to launch your own copywriting business on the internet or write your own web marketing materials? If so, the Wordfeeder.com ezine may be just the motivation you need to get started writing great copy that converts readers to paying ... [More]
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- Branding Your Business
[Business:Branding] Whether you're marketing your business to a local community or to the world, you should strive to create a brand for yourself. By branding your company, you not only set yourself apart from your competitors, but you make your company easier to identify in the marketplace.
- What Are They Thinking? 6 Questions Readers Silently Ask When Visiting Your Technology Web Site
[Internet-and-Businesses-Online:Web-Design] To the average, non-tech individual, finding a solid software or web development company to work with can be quite mind-boggling and even overwhelming. Thus, the chief mission of your web site copy and marketing should be to alleviate any confusion the reader may experience during the course of his meanderings...
- What Makes Web Press Releases Different from Traditional Ones?
[Business:PR] If you're newly initiated into the Web marketing world, you may wonder about internet PR. Why do you need it? How are Web press releases different than the traditional ones you learned to write in Journalism class?
- Left-Brained Geeks, and Why They Need Copywriters
[Writing-and-Speaking:Copywriting] Yes, you might be smarter than 90% of the population. But do you know how to write copy that sells?
- How to Save Money as You Leverage the Power of Great Copy, Marketing and Brand Building
[Business:Branding] Discover the best reasons of all to Have No Fear about asking for what you want in terms of steady marketing and brand building... and then getting it.
- Cursed Copy? The Quickest Way to Let Sales Slip Away and How to Make Sure it Never Happens to You
[Writing-and-Speaking:Copywriting] Did you ever read one of those sales letters written by top marketers on the web, and immediately feel envious of their success? Do you ever wonder why the Big League web marketers have that Copywriting Voodoo Magic... but your website seems to be cursed?
- The Fear of Emotionally Charged Copywriting
[Writing-and-Speaking:Copywriting] As copywriters and web marketers, I think it's time we asked ourselves this question: Why do so many of us shy away from using powerful, emotionally-charged words to describe what we can offer the world?
- Copywriters: Born or Made?
[Writing-and-Speaking:Copywriting] Seems like everywhere you look on the web, someone's putting out another "Become a Copywriter Overnight!" manual. But before you go shelling out your hard-earned moolah to glean the secrets that master copywriters know and won't tell you without a $749.97 Instant Credit Card Payment... I think it's smart to ask the question: Was I born with the ability to write copy?
- 5 Head-Slapping, "Why Didn't I Think of That" Ways to Get the Word Out About Your Website
[Internet-and-Businesses-Online:Internet-Marketing] Following is a list of ways to get the word out about your new web business. I'm hoping that as an online business owner and reader of my blog, you'll be able to put this information to good, practical use.
- One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data
[Writing-and-Speaking:Copywriting] Sometime in the past year, a copywriting client said to me something like, "Sorry, I seem to have lost your email... I get over 200 a day!" At the immediate moment he said it, I was struck with one of those copywriter ah-ha moments. And I said to myself (silently, of course):
- Copywriter, Or Mystery Writer? The Secret to Writing Powerfully Persuasive Headlines
[Writing-and-Speaking:Copywriting] Tell me this hasn't happened to you. You're stuck on the supermarket checkout line, being lulled by the steady rhythm of scanner bleeps, when suddenly a boldfaced word from the magazine rack takes a swat at the side of your face. "Look at me!! Look at me!!" it silently screams.
- Struggling Freelance Writer on a Budget? Rationalize This!
[Writing-and-Speaking:Copywriting] So I hear you want to open a copywriting business on the web. Congratulations and my best to you! Trouble is, you're stuck in Mediocre Land, because you can't afford to get the tools you need to start commanding respect with decent looking website outfit. Am I right, or am I right? Get out of the rut and get serious about your business. May I present: Dina's Suggested Sacrifices/Spending Rationalizations for the Struggling Freelance Copywriter on a Budget
- Take the Copywriting Quiz
[Writing-and-Speaking:Copywriting] Wondering if you're qualified to work as the behind-the-scenes copywriter for some of the best and brightest marketing talent on the web? Here's a quiz from Wordfeeder to see how you hold up under copywriting pressure. Take it and learn if you've got the gift, or which areas you could stand some improvement in. Good luck!
- Phenomenal Copywriter: How to Command Top Fees in a Highly Competitive Industry
[Writing-and-Speaking:Copywriting] To all the aspiring freelance copywriters out there, I'd like to talk to you about the difference between just getting the copy assignment out, and doing a phenomenal job for your clients.
- Copywriting Strategy: How to Turn Sales Copy into Corporate-Speak
[Writing-and-Speaking:Copywriting] As a web copywriting specialist, you will have many occasions to take your client's "salesy" copy and transform it into corporate-speak. Sales copy generally gives the feeling that whoever is behind the words is trying to mentally connect and have a conversation with you. It will also have that sense of dramatic pacing that builds up to a climactic, can't-miss offer. While both of these techniques serve their purpose in the salesy world of internet marketing, neither is appropriate when you're writing copy for a corporate audience.
- The Web Copy Overhaul in 10 Easy Steps
[Writing-and-Speaking:Copywriting] Is something wrong with your web copy? Aside from the obvious, like grammatical and spelling errors, how would you know? Start by searching your traffic stats for these telltale signs:
- Using Autoresponders to Corral in More Clients
[Internet-and-Businesses-Online:Autoresponders] Typically, the online consultant uses an email autoresponder to notify new contacts that their request for a job quote has been received. The message that the recipient gets looks something like this:
- 6 Things You DON'T Need, WON'T Get (and Will NEVER Pay For) if You Hire a Virtual Copywriter
[Writing-and-Speaking:Copywriting] A virtual copywriter appears when you need her, and vanishes when you don't. With a virtual copywriter, the amount of hours or projects you book is entirely in your control. If for some reason your virtual copywriter displeases you or vice versa, you can sever all ties at any time, and everyone will recover fairly quickly. You can't beat this relationship of convenience, designed to give you ALL of what you need, and NONE of what you don't need.
- 10 Ways a Virtual Copywriter Can Help You Work SMARTER, Not Harder
[Writing-and-Speaking:Copywriting] People don't just drop in to visit your web site from thin air. They find it by way of inbound links from other web sites, blogs, ezines and networks. Sure, your web guy could get you out there no problem... if he knew how to clone himself.
- Capture, Communicate, Close the Sale: Your Foolproof Guide to Marketing With Articles and an Ezine
[Internet-and-Businesses-Online:Ecommerce] I've seen far too many people than I care to tell you who publish a few articles on the web, see no tangible results and call it quits. This is NO way to establish your presence in the online world.
- 5 Ways Web Copywriting is Different from Print
[Internet-and-Businesses-Online:Web-Design] There is no hidden secret to writing great copy for the web. All that you need to know is already before your eyes. After you read this article, go visit your favorite web hangout and take a good look around. Chances are you'll begin to notice some of the characteristics of web copy that I've listed below.
- How to Write Web Headlines that Beg to Be Read
[Writing-and-Speaking:Copywriting] Imagine your web headline in the lineup of hundreds of other headlines on a page. YOUR headline should be like that overeager kid in your fourth grade class, waving his hand in the air going, "Oooh! Ooh! Pick ME."
- Article Marketing and Google: Time to Shift the Focus Back to Ezines?
[Writing-and-Speaking:Writing-Articles] With the effects of Google's Orion wiping out duplicate content and content spam, it may indeed be time to shift your article marketing from mass submissions back to selective ones. Search engine experts already called it...
- A Copywriting Lesson from Your Uncle
[Writing-and-Speaking:Copywriting] Is it me, or does every family have one of those suave, storytelling uncles? Let's give him a name, let's call him your slick Uncle Rick. He's been around the block a few times, he's seen some things in his lifetime. The old Tomcat's got a story to tell, and any pair of ears will do.
- Two Marketing Birds With One Stone: Split Testing With Your Sales Letter
[Writing-and-Speaking:Copywriting] You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?
- What Your Mama Never Told You About Spam
[Internet-and-Businesses-Online:Spam-Blocker] Some inside information you may want to know about spam before you become an online business owner.
- Business Blogger: Are You Competing for Traffic... with YOURSELF?
[Internet-and-Businesses-Online:Blogging] If you blog for business but fail to incorporate the appropriate techniques, you might just be losing out on boatloads of precious targeted traffic... to yourself!
- 10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales
[Writing-and-Speaking:Copywriting] You did what the copywriting masters said to do; you wrote some fantastic, emotionally-targeted copy for every single page of your website. Your best friend blogged about it and your mom cried when she read it. So what's the problem?
- 11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES
[Writing-and-Speaking:Copywriting] Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. The time has come to do something about it.
- Article Marketing Time Busters: How to Become an Article Machine
[Writing-and-Speaking:Writing-Articles] Many article marketers complain that they don't have enough TIME in a day to devote to building their web based business with articles. Follow along for some instant article motivation that will change the way you think about writing articles for the web.
- Bootstrapping Your Way Past Trite, Overused Expressions
[Writing-and-Speaking:Copywriting] I know that at times I'm as guilty as the next person for "recycling ideas," but there comes a point when you find yourself going crosseyed at all the parrot-squawking happening on the web.
- MacroMedia FireWorks Tutorial: How to Shrink Your Web Images Quickly
[Internet-and-Businesses-Online:Web-Design] A friend of mine, I'll call him Dave, recently alerted me to the fact that some lesser-bandwidth having users may not be able to view my website pages as quickly as they'd like. I know from experience that web pages which delay in loading cause me to commit the heinous crime of Clicking Away, even if what I was previously reading had me hanging on the edge of my ergonomic computer seat.
- Article Marketing - I'll Tell You My Fears if You Tell Me Yours
[Writing-and-Speaking:Writing-Articles] Here are some common fears, misconceptions and hesitations that I myself experienced when I first began writing articles for the web. Do you know what carrying around such fear accomplishes?
- The WHO of Article Marketing
[Writing-and-Speaking:Writing-Articles] Article Marketer, a quick warmup before you unleash an arsenal of articles to blast your business out there to the global market. Today's question: Do you know WHO you're writing to?
- Article Marketing: 7 Steps You MUST Take to Get Noticed by a Mass Audience of Hot Prospects
[Writing-and-Speaking:Writing-Articles] Article marketers, a question:
Do you REALLY REALLY want people to "find you" on the web... or are you content to spend hours fixing up your website just to have Mom tell you how nice it looks?
If the answer was yes, you want to be found, then you need to master Article Marketing Efficiency. You need to PUSH your content out there so it gets seen by the right people.
- Event Promotion and the Danger of Sharing Your Email Address
[Internet-and-Businesses-Online:Email-Marketing] You want the world to know about your new and exciting holiday blast on the internet... so you're passing out your primary email address like candy. Is this a good idea? Big no! Here are four great reasons not to share your main email address with new people during an online event promotion.
- Event Megamarketing: Custom Design and Personalize Easy Ezine and Web Ads for Your Supporters
[Internet-and-Businesses-Online:Internet-Marketing] You can easily create a buzz for your biz when you have a network of supporters who share your market niche. Invent a new occasion or holiday and kick off your "virtual celebration" with the help of some resourceful friends. Then, make it super-simple for them to help you raise awareness and for everyone in the group to capitalize on the opportunity.... by custom-designing ads that they can post in their websites, ezines, blogs and forums.
- How Not to be a Parasite During Your First Viral Marketing Event
[Internet-and-Businesses-Online:Internet-Marketing] So you want to create a buzz for your business with an online event? Good for you. Before you step into the viral marketing zone, realize that once you kick this thing off you're going to be out in the limelight-- and that means people are going to be looking at YOU. How do you conduct yourself when "everyone's watching?" Here are some suggestions on how to NOT become an online parasite as you viral-market your event.
- Valentine's Day: Marketing with a Passion
[Home-and-Family:Holidays] Today is February 14 - Happy Valentine's Day! Did you wake up with your heart all aflutter? Okay, neither did I. Truth be told, I forgot it was Valentine's Day. I wake up every morning thinking about my latest marketing scheme. But here's why you should "love" Valentine's Day, even if you don't have a sweetheart, think flower arrangements are a waste of money and your general M.O. is "no-nonsense, non-demonstrative."
- Dreamweaver: How to Publish Files Using FTP
[Internet-and-Businesses-Online:Web-Design] Before you can publish in Dreamweaver, you have to set up a "home base" folder where your website will live on the local hard drive of your computer. Once this is in place, you can use Dreamweaver's FTP feature to "get" and "put" the HTML files from your local folder to the remote server. Here's how to set it up.
- The Anti-Marketer: Sitting Around Talking About Marketing Vs. Actually Marketing
[Business:Marketing] There's a marketing criminal on the loose, and I like to call him the Anti-Marketer. Why? Because the more he talks about what a great marketer he is, the less he convinces people of this fact and the more sales he loses. Are YOU the Anti-Marketer? Let's hope not.
- Are You Content With the Quality of Your Ezine? How to Send HTML-Formatted Emails in Outlook Express
[Internet-and-Businesses-Online:Ezine-Publishing] How many times has this happened to you: you've been slaving over that email newsletter for hours, perfecting the tables, checking and rechecking the copy, tweaking image files. You're finally ready to send, hooray! You take a deep breath, click... and what happens? Your email newsletter goes out to thousands of people looking like crap! WHY? There was a problem with the images being read. It's enough to drive a marketer over the edge...
- The Ezine Publisher Feature on EzineArticles.com
[Internet-and-Businesses-Online:Internet-Marketing] Here's a tip for web article submitters and article content seekers. If you plan to pick up other people's articles and use them in your email newsletter, blog or the pages of your website...
- 5 Reasons Why Submitting Articles Sucks!
[Writing-and-Speaking:Writing-Articles] I'm not going to lie to you. Submitting articles on the web gets two thumbs down, and here's why. Because if you plan on doing it right, you've got a lot of work ahead of you. I mean a LOT!
- Killer Proofreading Skills: Put that Final Draft to Bed!
[Writing-and-Speaking:Copywriting] It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How did you miss all those little picky things, and how can you prevent this from happening again in the future?
- Be a Networking Leader-Show Them the Mirror
[Business:Networking] Do you want to be a networking leader who's loved and respected... or one that's loathed and feared? If you answered yes to answer a, then it's time you started showing people the mirror.
- Punch Drunk on Article Freedom... Let the Web Go to Your Head!
[Writing-and-Speaking:Writing-Articles] Creating and/or doing business on the web is something of a small miracle. The amazement comes in the form of true freedom and the magic connections that spontaneously erupt. Writing articles on the web really adds to this experience!
- Ride the Article Wave
[Writing-and-Speaking:Writing-Articles] Have you noticed? The web is exploding with article websites. These sites range from the hurtling-toward-Googledom-sized EzineArticles.com, to the miniscule Average Joe Pay-Per-Click who throws up a handful of topic categories and quickly loses interest... with every size and shape of article site in between.
- Be a Web Professional: Get a Real Email Address
[Arts-and-Entertainment] Ever thought about the message your email address sends to outsiders? If you're interested in growing a business on the web, it's one of the first things you should "fix" about your current image. This is so elementary, I cannot even believe I'm writing an article about it. Consider these points, and then make a motion for self-improvement.
- Take the Article Marketing Quiz!
[Writing-and-Speaking:Writing-Articles] Are you an Article Marketing Maniac, like me? Take the Quiz and find out what your article style is... then use the incentive to write even more articles and grow your online business.
- Seven Quark Express Tricks Every Copywriter Should Know About
[Computers-and-Technology:Software] Copywriters: whether you're in-house, small agency or even a temp gig-hopper, chances are you're working alongside designers who use Quark Express. So there will definitely come a time when you're required to open up a Quark document and make changes to the text.
- 5 Pressing Deadlines That Keep You From Writing an Article (and How ONE Article Can Meet Them All!)
[Writing-and-Speaking:Writing-Articles] You say you just don't have time to write an article? Ah, the internet marketer's greatest challenge-- you've committed yourself to too many projects again. Here's a time-saving solution: stop thinking of it as an article. Instead, think of it as "creating multi-purpose web content."
- Help Your Customer Feel Safe and Snuggly on Your Website!
[Internet-and-Businesses-Online] Have you ever been instantly sketched out by an online purchase that you made? In all likelihood, the reason for that uneasy feeling was bad communication on the part of the seller.
- Phone Vs. Email: Which is Better for Conducting Online Business?
[Internet-and-Businesses-Online] Which is the shortest distance to the the main agenda... is it phone, or is it in fact email? How does an Emailer deal with a Non-emailer? Are these types of people simply not meant to do business together? Or can they reach a communication compromise?
- Are Your Keywords Making You Sound Dumber Than You Really Are?
[Writing-and-Speaking:Copywriting] Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO champs and more astute copywriters will take home first and second prize for Most Correct Answers.
- Friend or Foe: Who Are You Competing With in the Global Market?
[Business:Marketing] Everybody's talking about the competition. "Find out what the competition's doing." "Don't let the competition elbow you out." Exactly who is this invisible enemy and how can you wipe said foe off the map as everyone would suggest you do?
- How to Ghostwrite Keyword Articles at Top Speed
[Writing-and-Speaking:Writing-Articles] Before you can call yourself a pro article ghostwriter, you must learn exactly what that phrase entails. Here it is, in a nutshell: you must offer your clients speed, efficiency, riveting copy and short articles that you crank out on Article Autopilot. Here are seven steps to meet that goal.
- The Client from Heaven: When Great Jobs Fall Out of the Sky
[Internet-and-Businesses-Online] Part of taking on new clients is the "initiation process"-- that is, finding out if they're trustworthy and reliable. This means having several phone conversations to get a "feel" for their character, several email exchanges, and of course the negotiation and contract-signing phase. Sometimes it can take as long as three months before a client seals the deal. Other times, a great one just falls out of the sky and into your lap.
- Seven Signs That Work Exchange Site is Sketchy
[Internet-and-Businesses-Online] Having some doubts about that work exchange site you pay to belong to? If you're seeing the Seven Deadly Signs, maybe it's time to cancel that membership.
- Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML
[Writing-and-Speaking:Copywriting] If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.
- Five Things You Should Never Tell Potential Clients and Colleagues
[Business] Keep your conversations professional and maintain a positive image. If you want people to walk away with a good impression, then don't blow it by bringing up the "freaky five."
- Networking Skills: How to be Winsome
[Business:Networking] Don't be a windbag... be winsome. Now more than ever, with online networking groups erupting at every turn, communication skills should be razor-sharp. If you're a network member, you know what I mean.
- Jump Those Hurdles: Isolate and Eliminate the Obstacles to Success
[Business:Entrepreneurialism] So you made your first attempt to run a small business but it didn't go so well? Not to worry... you have the rest of your life to do it all over again, and next time around you'll at least know what NOT to do. Here are some common obstacles that can sabotage a new business owner operating on a shoestring budget.
- Article Cross-Pollination
[Writing-and-Speaking:Writing-Articles] As a marketing-minded copywriter, I am an advocate of the "streamlined article campaign." This is where you write targeted copy in the form of a mass distribution of web articles. Just like any other ad campaign, your aticles should all speak to one audience and build on a single theme. Just like any other web ad compaign, the resource box in each of your articles should point to one URL where you showcase your product.
- One Little, Two Little, Three Little Articles
[Writing-and-Speaking:Writing-Articles] So you're looking at some slow business days? Instead of mindless clicking or blowing all your hard-earned cash at the mall, write web articles to promote your company website.
- Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection
[Writing-and-Speaking:Copywriting] Ever click on a web page, and instead of reading it, your brain says, "Blahblahblah"? This means one of two things: 1. Dude, you're burnt, or 2. that guy's copy just didn't cut it.
- Success: Working from the Outside In
[Self-Improvement:Success] A friend of mine recently told me that she's not nearly the perky, positive-minded marketer she appears to be on her business blog. She said it like that was a bad thing.
- Networking Secrets for People Who Don't Like to Network
[Business:Networking] So you're not a networker, huh? Well, neither am I. But studies show that if you're an internet marketer, networking is not "optional"... it's mandatory.
- Please Step Away from My Desk: How to Minimize Interruptions While Maximizing Your Productivity
[Self-Improvement:Time-Management] If you thought interruptions were a nuisance in the corporate world, ha ha! Wait 'til you start running your own small business. With the fate of your company riding on your shoulders, wasted time is by far your biggest enemy. Learn how to nip those productivity-busters in the bud while making a beeline for your goals.
- Are Articles Enough? A Few Words About Web Content
[Internet-and-Businesses-Online:SEO] So it seems that content is still king, and that RSS article feed does a nice job of streaming in fresh, keyword-loaded content that gets your site indexed fast AND brings Adsense Revenue.
- Pacing and Leading Your Copywriting Assigments
[Writing-and-Speaking:Copywriting] Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.
- Meet Me in the Middle: 5 Reasons to Negotiate for Compromise
[Business:Negotiation] Hate to negotiate? Think you have to be a trickster to land that contract? Think again. Here's why honesty is always the best policy, even when you're swinging those big biz deals.
- 5 Good Reasons to End a Client/Contractor Relationship
[Business:Small-Business] Whether you're a coach or a copywriter, an accountant or an architect, there will always be that one icky client who puts your patience to the test. You've signed the papers, but with each day that passes, you dread working with this person more and more. Should you grit your teeth and suffer through, or just end it early, like a bad blind date? Here are five good reasons to say goodbye.
- 5 Reasons to Kick Your Ghostwriter to the Curb
[Writing-and-Speaking:Copywriting] With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.
- Help Yourself!
[Self-Improvement:Motivation] How is it liberating to think that you're on your own in the universe? Because once you realize and fully accept that no one is here to cater to your needs, you're free to move toward self-sufficiency.
- Top 7 Tips for an Organically Grown Subscriber List
[Internet-and-Businesses-Online:Email-Marketing] Harvest a perfect crop of interested prospects, and weed out the feigned interest and fake number counts that make you look good but yield no real business!
- You Know You're an Internet Marketer When...
[Internet-and-Businesses-Online:Internet-Marketing] Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Nine to Five is a forgotten phrase. "Corporate casual" means tossing on a pair of lounge pants before booting up your laptop. Business meetings are held in the upper right-hand corner of your computer screen!
- Gosh, What Am I Going to Put in My Email Newsletter THIS Month?
[Internet-and-Businesses-Online:Ezine-Publishing] So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case).
- Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
[Arts-and-Entertainment:Astrology] These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now.
- Take the Direct Route to Internet Gurudom
[Internet-and-Businesses-Online:Internet-Marketing] Now, there's a way to instantly reach scads of appreciative readers who can't wait to put your content on their "categorically-correct" websites!
- Copywriting Tricks: Nailing the Voice
[Writing-and-Speaking:Copywriting] If you're a copywriter, then you're familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?
- Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions
[Internet-and-Businesses-Online:Internet-Marketing] Now that I'm an internet marketer, I have more in common than my girlfriend's two-year-old than ever. Why? Because we're both constantly asking the same question: What's That?
- What Can a 13-Year-Old Kid Teach Us About Article Marketing?
[Writing-and-Speaking:Writing-Articles] What does this 13-year-old kid know about marketing that we could stand to learn? Here's a short and sweet selling lesson from a kid who was born to be successful.
- Article Marketing: Capture the Other Half of Your Target Market
[Writing-and-Speaking:Writing-Articles] Heard about article marketing but not sure why you'd need it for your business? Posting Articles on the net is a great way to capture the "stubborn" half of your audience who resists a direct sales pitch.
- Getting Paid for Your Articles
[Writing-and-Speaking:Copywriting] If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it.
- Article Marketing: Free Speech Means Free Plugs for Your Business
[Writing-and-Speaking:Writing-Articles] Thanks to article marketing, you just got a bunch of BLANK SANDWICH BOARDS, and an unlimited amount of guys who are willing to walk the streets day and night displaying your message to the world. Are you going to jump on this opportunity?
- Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!
[Writing-and-Speaking:Writing-Articles] When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice.
- Networking: What the Heck is a Ryze?
[Business:Networking] If you're new to the internet marketing club, you may have heard about "Ryze." What is that, you wonder? Ryze refers to the Ryze Business Network at http://Ryze.com.
- Offpage Optimization: Does Article Marketing Cut the Mustard?
[Internet-and-Businesses-Online:SEO] As you know, there are specific criteria which must be met in order to boost your SE rank using offpage optimization. So the big question might be: does article marketing pack the muscle to push me up the search engines... or is it just a waste of time?
- Article Marketing: the BETTER Offpage SEO Solution
[Writing-and-Speaking:Writing-Articles] Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. The other is offpage optimization, which, although not talked about nearly as much, will drastically improve your rank if done the right way.
- Copywriting: Drafting Rules for Professionals
[Writing-and-Speaking:Copywriting] As a professional contractor with who wears many hats, you owe it to yourself and your clients to be as organized as possible. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time.
- Be That Copywriter Everyone Wants to Work With
[Writing-and-Speaking:Copywriting] One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.
- How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
[Writing-and-Speaking:Copywriting] Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.
- Marketing to Search Engines AND Humans
[Internet-and-Businesses-Online:SEO] Web articles do a fine job of marketing to both humans and search engines. Web articles afford amazing backlinking potential for your website, plus a targeted message for your key prospects... and the best part is, they don't cost a dime to write or distribute.
- Articles: The Perfect Branding Tool
[Business:Branding] Did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?
- Making the Transition from Corporate to Freelance Copywriter
[Arts-and-Entertainment] Today's seasoned copywriter has every reason to want to make that transition from corporate drudge to free enterprising free spirit. Here are seven tips to help you carry out your plan.
- Copywriting for the Web: Do You Have What It Takes?
[Writing-and-Speaking:Copywriting] In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?
- Click Click Boom: a Linking Strategy that will Blow Away Your Competition
[Internet-and-Businesses-Online:SEO] Nowadays, the term "target audience" is so overused that it's become trite and meaningless. But the fact is, targeting your ideal prospects has never been more crucial to the success of your web based business.
- So You Want to Be a Web Copywriter?
[Writing-and-Speaking:Writing-Articles] I get tons of emails from people who want to break into web copywriting. Are you another one who's itching to get in on the copywriting action but don't know how it's done?
- Link Swapping - There IS A Better Way
[Internet-and-Businesses-Online:Traffic-Building] Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around?
- The Difference Between Article Marketing and Traditional Article Writing
[Writing-and-Speaking:Writing-Articles] Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Paid, of course being the traditional way where money is exchanged for labor.
- Six Reasons to Rent Your Own Office Space
[Home-Based-Business] Working from home is great, but if it becomes an obsession, there will come a time when you crave your own space. Here are six reasons why having your own small office can bring you clarity and peace of mind in your independent consulting endeavors.
- Networking Skills: Arguing in Context
[Business:Networking] Networking is for discussion, and discussion leads to disagreements. You must learn how to argue properly if you ever expect to survive in a volatile networking world!
- Article Marketing: The Five Indisputable Rules of Author Bio Creation
[Writing-and-Speaking:Writing-Articles] Question for article marketers: how will you get your readers to go all the way down, down, down to the bottom of that article, and click your URL? Here are five suggestions.
- Forums: How DO You Get People to Post!?
[Internet-and-Businesses-Online:Forums] Running a web forum is no easy task. If you own one, you know how labor-intensive it is. You spent hours perfecting your forum. You thought up dozens of categories and topics. You customized the interface, set user permissions, sent out welcome emails. Tons of members signed up and logged in. Time for the payoff, right? Wrong. People log in to your forum daily, yet no one posts. Why?
- Branding: Bring Back the Jingle!
[Business:Branding] Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day." Why is this?
- Strategic Networking: Take the Shortest Path to Success
[Business:Networking] Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.
- Thinking in Articles
[Writing-and-Speaking:Writing-Articles] Do you hear "article chatter" in your head? Got lots of ideas and in need of a release? Put that creativity to good use for your home based copywriting business!
- Article Marketing for Real Writers: Launch Your Freelance Career!
[Writing-and-Speaking:Writing-Articles] Looking to build your freelance writing career but don't know where to begin? Maybe I can help.
- A Lesson in Branding from Paris Hilton
[Business:Branding] Paris Hilton may be a filthy rich celebrity brat with questionable talent, but I'll be the first to admit she's got branding down to a science.
- Branding: What Not to Do
[Business:Branding] Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.
- Accelerate Your Freelance Copywriting Master Business Plan!
[Writing-and-Speaking:Copywriting] Dreaming of becoming a successful freelance copywiter? If you're good at something, and I'm sure that you are... maybe you should really think about taking that storehouse of knowledge you've acquired over the course of your experiences, and using it to your benefit.
- Article Marketing: How to Submit Your Articles at Turbo Speed
[Writing-and-Speaking:Writing-Articles] Want to become an article-writing machine? Here are a few tricks for submitting articles on the internet at top speed and accuracy.
- A Copywriter's Rant: Either You Get it, Or You Don't
[Writing-and-Speaking:Copywriting] Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.
- Leverage the Power of Article Marketing
[Writing-and-Speaking:Writing-Articles] Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help build your reputation as an expert, but it takes time and patience. Following are some ways to track your progress and get the most article bang for your buck...
- Article Writing Do's and Don'ts
[Writing-and-Speaking:Writing-Articles] Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following do's and don'ts in mind...
- Articles and Internet Branding: 5 Steps to Success
[Writing-and-Speaking:Writing-Articles] Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.
- Article Writing: 5 Tips on How to Pull and Hold the Reader
[Writing-and-Speaking:Writing-Articles] Okay, so you're getting a feel for this article marketing thing. Cool. Now you must write articles that will engage your reader and hold their attention all the way through, as opposed to "click and flee." Have you ever clicked and fled? This is what happens when your eyes are weary of the internet information overload. You click on an article that's so copy-heavy, it makes your brain groan from the pain. You do not want this to happen to someone who is reading YOUR stuff, so don't barrage them with words. Here are 5 tips to help you create articles that are super-tight and outta sight!
- Article Marketing: What Is It and How Can I Use it to Grow My Business?
[Writing-and-Speaking:Writing-Articles] Ever read one of those web articles written by an internet marketing expert? They're really helpful, aren't they. You can learn a ton about how to be a successful web marketer just from surfing the net and reading articles. And it's funny... you keep seeing the same author names pop up over and over, too! But did you ever consider that YOU can write web articles and use them to help grow your business? YOU can become one of these internet guru people just from writing articles!
- Copywriters and Article Marketing: What Should You Write?
[Writing-and-Speaking:Writing-Articles] So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article?
- Is Your Advertising... Sexy?
[Business:Advertising] Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is bikini babes spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.
- Email Etiquette: 7 Tips for Better Communication
[Internet-and-Businesses-Online] Working for yourself is a little different than working for a company. You have limited chances to communicate with your clients and collaborators, so you want to be as clear as possible. Here are some tips on proper email protocol that will help foster your business relationships.
- Copywriting: Secrets of a Freelancer
[Writing-and-Speaking:Copywriting] Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?" This article is dedicated to those bold souls. Thanks for reaching out.
- Email Marketing: How Much is Too Much?
[Internet-and-Businesses-Online:Email-Marketing] Email marketing is a great brand-builder, but be careful. Too many emails can actually keep you from landing the sale!
- SEO Copywriting: 7 Tips
[Writing-and-Speaking:Copywriting] So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.
- Chat Forums and Blogs: The Unofficial Internet Posting Rules
[Internet-and-Businesses-Online:Forums] Have you been hanging around in internet forums and/or making blog comments recently? Public posting is growing increasingly popular. One thing I've noticed, is that if you use it for business purposes and you accidentally blurt the wrong thing, it can get ugly pretty quick. Something that you never intended to be a malevolent remark turns out to offend somebody, and next thing you know, you're engaged in yet another public forum ping pong match. This can be downright exhausting. So is there a 'proper' way to conduct oneself on the network, in the forum, and on the blog? From what I've seen so far, I have to say yes.
- Article Writing: SEO, Expert Authors and the Dumbification of the Internet
[Writing-and-Speaking:Writing-Articles] When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being? SEO abuse is making it more and more difficult to weed out the people with real and valuable insights to offer the world. It's a growing problem, to say the least. But how do we pick through the chaff and get to the gold?
- HTML Explained: Part 2
[Computers-and-Technology:Personal-Tech] Get started creating web pages using text files and HTML code! This article is a continuation of HTML Explained: Part 1, which gives a general overview of HTML. Here, we're going to get into the nitty gritty of the code itself. Once you see how simple it really is, you should RUN, not walk to the nearest bookstore and grab your own copy of a handy HTML manual. All right, let's begin.
- HTML Explained: Part 1
[Computers-and-Technology:Personal-Tech] Want to save money while promoting your web-based business? Of course you do. Here's some advice on the matter, from a freelance copywriter who knows: it pays to learn the basics of HTML.
- A Copywriter Speaks: Hey, Give Me Back My Pen!
[Arts-and-Entertainment] Bad writing is like driving a car on an empty tank of gas, in the complete wrong direction. Without a solid vocabulary, one can’t harness the language. If one lacks the sense of what to say when, where, and to whom, to produce a desired response; someone, somewhere, will be laughing. That someone might be me.
- Search Engine Optimization: Get the Low-down
[Internet-and-Businesses-Online:SEO] Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. What's pull marketing? It's what you might call passive, or viral marketing, where instead of aggressively seeking out your customer, you position yourself someplace where they can find you. The most likely place where you might be found is the first place they'll look: the search engine listings. You know: Google, Yahoo, Dogpile... those guys! But how do you jockey for the best placement? Read on for some helpful tips and tricks.
- Online Business Networking: How Personal is Too Personal?
[Business:Networking] Online networking has opened up some fantastic business opportunities for solo entrepreneurs. But the question that spring to mind when you're designing your personal page for the purpose of building business relationships is this: just how much personal information do I reveal?
- Copywriting FAQs
[Writing-and-Speaking:Copywriting] One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.
- Computers: You CAN Master Any Program
[Computers-and-Technology] Today's computer programs are designed so that the average untrained human being can learn them quickly and apply them in myriad ways. You can learn any program with minimal effort. Recognize this and you're on the path to enlightenment!
- Article Writing: How to Sound Like the Expert You Are
[Writing-and-Speaking:Writing-Articles] Position your articles at the top of your category and increase your credibility a thousandfold! Read on for some helpful article-writing tips.
- Freelance Tips: How to Cope with Spring Fever When There's Work to Be Done
[Business:Small-Business] Spring fever is a notorious distractor for those of us trying to earn a living on our own. There's no stern manager telling us we'd better get back from lunch on time. There's no one to stop us from cutting out early and cruising down to the local outdoor restaurant, slipping on our jogging shoes and heading off to the park, or venturing over to the mall for a reckless afternoon of shopping for spring fashions. So how can a freelancer keep springtime distractors from affecting productivity? Here are seven tips.
- E-Book Writing Formats: How to Make the Words Flow
[Internet-and-Businesses-Online:E-Books] There are several e-book formats you can write to that are thought-provoking enough to get your words flowing, and flexible enough to make them as long or short as you like. Each of these formats is extremely appealing to the readers for its breezy, informative style.
- Internet Freebies and Cheapies to Help You Grow Your Business
[Internet-and-Businesses-Online:Site-Promotion] No matter what stage your business is in, here are 10 no-cost or low-cost resources to help your profits soar.
- Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising
[Internet-and-Businesses-Online:Web-Design] Being the loudest, the brightest, the busiest and the boldest may attract attention, but it does not bring sales. That's something to remember when you're creating your own company website. What DOES attract and keep new customers coming back? A simple, tasteful web design. An easily navigable site. Copy that's crisp, clean, and interesting. Here are 7 reasons to tone down your advertising!
- Keyword Article Writing: the Key to Your Success!
[Writing-and-Speaking:Writing-Articles] Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content. Just follow these easy keyword-writing guidelines, and get ready to key in some great article copy!
- How to Negotiate Rates with a Freelance Copywriting Expert
[Writing-and-Speaking:Copywriting] Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!
- Tips on Using Constant Contact to Create Your Company Newsletter
[Internet-and-Businesses-Online:Ezine-Publishing] If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter.
- How to Write Ad Copy that Sells
[Writing-and-Speaking:Copywriting] When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, interwoven to produce a highly effective message. Master the technique of each, and create ads that really sell!
- Power Writing 101: Tips and Tricks to Get You Taken Seriously!
[Writing-and-Speaking:Writing] Master the secret to writing that packs a punch and makes people view you as a credible source. Learn the tricks of the trade that will get you taken seriously!
- Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
[Business:Advertising] These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.
- 7 Ways Email Can End Your Business Relationships Before They Start
[Internet-and-Businesses-Online:Email-Marketing] If you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email.
- Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
[Business:Advertising] Don't make the mistake of "blowing out" your advertising message. Avoid creating expectations you can't live up to. If your product presentation is anticlimactic, your sales will suffer for it.
- 11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)
[Writing-and-Speaking:Copywriting] Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners refuse to hire a writer, and my argument for each.
- Advice for Copywriters: How to Win the Freelance Bidding War
[Writing-and-Speaking:Copywriting] Smart companies know that quality work will cost them some money; and yes, they WILL pay for your expert services. Settle for nothing less than a respectable fee.
- The Art of Successful Branding
[Business:Branding] From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.
- Making Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity Time
[Self-Improvement:Time-Management] Slow days are the perfect opportunity to catch up on all those little things that went out of your head the minute the phone stopped ringing.
- The Long Sales Letter: Should You Use it In Your Advertising?
[Internet-and-Businesses-Online:Internet-Marketing] The Long Sales Letter is a copywriting tool that's frequently used by web marketing experts to bring them increased visibility and dramatically impact their sales. Is this something you should use in your own business advertising campaign?
- The Web: Your Window of Opportunity
[Internet-and-Businesses-Online:Web-Development] Selling and advertising your products and services on the web is the quickest and most cost-effective way to build a solid reputation for your company, grow your business and impact your bottom line.
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