1. The Bold Strategies in Marketing Brochures by Katie Marcus
   
   In the competitive world of brochure printing, you have to be bold. It is not enough to print brochures with frail hopes of people noticing it. You need to have real and workable strategies.
   
   
2. Direct-Marketing Tips - How to Charge Higher Prices and Collect More Money - A Lot More Money by Craig Garber
   
   Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few different supermarkets. So one week, Publix might be the cheapest place to shop... and another week it's Wal-Mart, and sometimes even the Super Target gets in there. I don't know, I really don't pay too much attention to the winner as much as I do the concept.
   
   
3. The Direct Marketing Secret of the Ages - Feeding the Hungry Crowd With Information Products by Joshua Black
   
   If you are in direct marketing for any business, you can drastically increase your results by creating products that fulfill the needs of a hungry market. Instead of operating the way 98% of entrepreneurs do and create a product, then look for buyers, do the opposite. Read on to find out how you can take over your niche with information products.
   
   
4. When it Comes to Sales Letter Success - It's All in the List by Matthew Aaron
   
   A lot of my regular clients and readers have already heard this advice before, but when it comes to direct marketing, your list is every bit as important as the message itself. You can have the best product in the world, sold by the best copywriter, and it's never going to earn a single cent if it's not put in front of the right group of prospective buyers.
   
   
5. How an Online Postcard Printing Service Helps Save Time and Money by Gina Nuqui
   
   With the number of things you have to take care of for your printed advertising campaign, finding a good printing solution is a necessity. Thanks to online printing service, printing postcards is now very hassle-free.
   
   
6. Direct Marketers - Build the Brand of You, Because No One Cares About Your Company by Joshua Black
   
   If you are in the direct marketing business, you should definitely read this article. Too many business owners think they need a flashy logo and corporate-like image to be successful, spending way too much time on it. Instead, there is something much more important that you need to do, something with much higher returns. Read on to find out what that is.
   
   
7. Using Gift Flash Drives to Promote Your Business by Todd Vanguard
   
   Advanced technology has created more opportunities for both the consumer and the business owner. The effect is that customers expect the best and will not settle for less. This is one of the main reasons why entrepreneurs should use gift flash drives to promote their business.
   
   
8. A Successful Direct Mail Sales Strategy by Robert Hayes-McCoy
   
   Follow the Kids to School. The first time I ever heard this expression: 'Follow the Kids to School' was when I was briefly working in insurance many years ago. A colleague of mine, who had worked in insurance for decades, informed me that it was a well-tested new business sales rule in the insurance industry in his neck of the woods. What it means is that the best time to sell financial services is during school term time.
   
   
9. Lose Your Job - Use Direct Marketing to Sell Information Products and Never Work Again by Joshua Black
   
   If you have recently lost your job to the huge downturn in the economy, you are definitely not alone. While people are stumbling over each other to go back to school and earn advanced degrees to become more "employable" you can join the silent minority that know the real secret to making serious cash. Read on to find out how you can start today and kiss that job goodbye.
   
   
10. An Overlooked Element That Can Cripple Your Business Before it Even Starts! by Ron Reich
    
    Many new business owners underestimate the importance of being able to easily reach their target market. If you cannot easily reach your target market, then it's not a market you should go after.
    
    
11. Offline Marketing Tips For Your Home Business by Luie De Von
    
    For a business to succeed, advertising is very important. It is true that online marketing is very effective but a business owner should not forget to advertise offline. Here are some tips on how you can improve the popularity of your business using offline marketing.
    
    
12. Postcard Marketing - When to Use Die-Cut Direct-Mail Postcards by M Marlin
    
    With most direct mail postcards, all you'll ever need is a good, old-fashioned rectangular design: 6x8, 6x11, and so on. But when you really need to make an impact, die-cut postcards are the way to go. What are die-cut postcards?
    
    
13. The Current Power of Direct Mail by Michael R Boyle
    
    Due to the increase of postage, direct mail volume has decreased. Because mail volume is lower, your message stands out to consumers more than ever. Direct mail is more powerful now than ever, and when used in conjunction with other marketing channels, it is still one of the most effective marketing tactics available today.
    
    
14. Cheap USB Flash Drives For Promotional Purposes by Kim Hanna
    
    USB flash drives can be used as excellent tools to promote your company's products or services. Learn how a branded unit can help propel your business today!
    
    
15. Surprise Your Customers With Something Different - A Shower Radio Promo! by Wendy Boswell
    
    Traditional promotional items, such as mugs, t-shirts, pens, napkins, etc. are starting to make way for more innovative and technology-based products that connect better with a tech-savvy audience. The best promotional items, and the ones that get the most bang for the buck, are the ones that people use consistently.
    
    
16. Brochure Prints For Restaurants - Top 5 Strategies on Designing Brochures by Sarie San Pablo
    
    Nothing beats having brochure prints in your restaurant and nothing beats a well-designed and properly laid out brochure. Many people think that cost of printing brochures is expensive. With a little creativity, you can have your brochure prints fast and cheap through online printing companies.
    
    
17. Direct Mail Marketing Strategy That Works Now by Therese Marie
    
    Direct mail marketing seems so obvious and straight forward a choice, a perfect solution for the small business owner who can't spend a substantial amount of money on advertising. Yet a lot of those direct mail marketing campaigns fail miserably. Here is the reason why: direct mail marketing is all about strategy.
    
    
18. Here's My Promise to You - This Direct Mail Letter Will Always Work For You by Jay Huling
    
    Response is the only thing that matters in direct mail. If your prospect returns your reply card, visits your web site, calls your 800-number or mails you a payment, you win. If not, you lose. If you use this easy formula, you will ALWAYS WIN.
    
    
19. 10 Things You Can Do Right Now to Increase Your Direct Mail Response by Jay Huling
    
    Have you been burned by direct mail? You've sent a package out and got no results? Well, quite frankly, you probably don't know what you're doing. Direct mail works -- when you know how to do it. Here are ten ways you can improve your results and make direct mail profitable for you.
    
    
20. Tips to Make Print Catalogs Ideal For Browsing by Janice Jenkins
    
    Be it for that corner coffee shop, or your own sales store, catalog printing can sometimes be geared for the particular "browsing customer." Lots of people just browse catalogs and never really read them. For these kinds of readers, your print catalogs must be designed in such a way as to give them quick pieces of useful information as well as an impressive image to ogle upon.
    
    
21. Never Send Just One by Katie Marcus
    
    Postcards are not meant to be a single marketing push. They are uniquely different from most forms of marketing for this very reason.
    
    
22. Direct Marketers - Create a Customer Magnet With Your Next Sales Letter and Close More Often by Joshua Black
    
    If you offer anything through direct marketing, either on-line or off, you will want to keep reading this article. Once you have found a hungry market for a product, your sales letter is the single most critical part of the puzzle. If you want to close more often and bring in more customers, keep reading.
    
    
23. Promotional Postcards - How Too Many Images Can Kill Response Rates by M Marlin
    
    When planning a postcard marketing campaign (especially if it's your first), it's easy to get carried away with all the things you want in the design. After all, you're sending an ad to hundreds, possibly thousands of potential customers, so you want to show off every aspect of your business. So, what do you do?
    
    
24. How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products by Joshua Black
    
    If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you. Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did. Read on to find out more.
    
    
25. Trade Show Graphic Displays by Mat Kelly
    
    At a trade show you have only about 3 seconds to catch an attendee's attention as they pass by your exhibit. You have to have your message displayed clearing and effectively. If you have effective graphics that catch the consumer's attention you will have a successful exhibit.
    
    
26. How to Choose a Medical Marketing Firm by Chris A. Harmen
    
    These days, many medical practitioners and doctors' offices decide to hire a medical marketing or healthcare advertising firm to help them promote themselves and gain business. In the past, when towns and cities may have had only had a handful of doctors, people often chose which doctor to see based on word of mouth.
    
    
27. A Simple Way to Save Money on Show Decorators and Exhibitor Services by Chris A. Harmen
    
    Hiring decorators for trade show exhibits can be a huge expense, but there are simple ways to save money and make this necessary service far more affordable. Here's how.
    
    
28. How to Get More Qualified Leads by Outsourcing Sales Staff by Chris A. Harmen
    
    Companies often hesitate to outsource sales staff when running trade show exhibits, but this option can benefit a business in several ways. Find out why outsourcing staff is a good idea and how to save money doing it.
    
    
29. How to Get More Qualified Leads and Build on Them by Chris A. Harmen
    
    One of the main reasons for setting up trade show exhibits isn't direct sales. It's to collect leads in order to build a strong customer base and long term sales. Here's how to get more leads and how to improve conversion rates.
    
    
30. Is Your Booklet Printing on the Right Track? by Janice Jenkins
    
    Booklet printing can seem like a simple affair, but you can easily make it more comfortable for you if you know what you are doing. Since I have invested in booklet printing a lot in my business, I have learned a couple of special techniques that can really help most of us print booklets properly and quickly. For the benefit of those new to producing color booklets, here are the couple of tips I have learned that can help you out.
    
    

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