Craving for junk food and fast food are a common problem in the Western world. Not only are there advertisements everywhere and popular chain stores around every corner, junk food meals target our very instinctual, primal diet - our sweet and meat tooths, making it that much harder to resist.

Giving up junk foods can be tough and to stop craving them can be tougher but it is possible. To stop eating junk foods you need to know firstly what to put into your body to nourish it enough not to crave these empty calories and to satisfy these cravings for sweet or junky foods. You then need to address your craving triggers and learn to avoid or to use something else instead of food as the solution.

Now, I am not saying that you need to diet. In fact you probably tried that and that just made you crave junk foods even more. Diets simply don't work because even the word diet implies restriction. This can send one into a panic, and then into a junk food binge. I know I have been there. The best approach is to introduce good nutrient rich foods at the beginning of meals and at the beginning of your day. The beginning of the day is the easiest time in terms of cravings. Cravings usually appear as the day goes on. If you introduce nutrient rich foods at the beginning of meals you will find cravings diminish also. Instead of completely changing your diet, making a small change like this is something one is able to stick to because you know you will be getting your usual food afterwards.

Once you have successfully added in good foods to your diet, you should find you cravings diminish dramatically if not altogether. If they disappear and you are able to continue life without any problems that is great. Of course though for many physical cravings is only half the battle and they must deal with emotional or phantom hunger.

Emotional hunger is when one experiences a sudden urge to eat as though they are hungry, after emotions. For example some people find that spending the evening in front of the TV bores them. This feeling of boredom triggers them to want to eat - and eat they do! Others find that stress at work can trigger a sudden urge.

The best way to find out your triggers is to observe yourself throughout a day. When you know your triggers you will be better able to overcome them. Instead of eating, write a list of things you can do instead and carry it with you. Sometimes simply allowing yourself to feel the feeling is enough to get over the phantom hunger. If it isn't eat some fruit (4-5 pieces).

Most people experience both physical cravings and emotional cravings so it is worth taking the time to work out your triggers. In a society where food is used to celebrate, to mourn and to enjoy ourselves, it is no wonder that most people eat due to emotions - so make sure you spend just as much time on this aspect of your eating as the physical cravings.